I’m delighted the UAE and Dubai won the bid to host the Expo 2020. Congratulations to the bidding team. Great work.
First of all, it’s good for the city and everybody’s spirit here will be lifted. We also know that the economic returns on the way and after the Expo will be fantastic for us.
But most importantly, I just could not imagine what the mood would have been like if Sao Paulo, Izmir, or Yekaterinburg had won. It’s been all our media have been talking about for 2 weeks. Just look at how the city celebrated within minutes of the announcement:
You just know Dubai is going to set a new benchmark when it comes to universal fairs.
Congratulations to our friends at Gulf Related on the launch of The Galleria on Al Maryah Island. The launch event, which took place on the 29th of October, saw thousands of people attend a showcase of style, design and augmented reality.
Here’s a link where you can watch the grand event – and a few pictures of the show, and our team who attended.
It’s that time of the year when we start to see some of the best and some of the worst TVCs for Christmas. This one is the first one that I think could be on the “best” list.
A father bonds with his son in this TVC that shows how Lego brings out the “big kid” in everyone by allowing them to tap into their creative potential.
The TVC introduces the “let’s build” strapline with the story being told through the eyes of a child to give the child’s perspective of how parents become teammates when playing with Lego.
In case you missed it, don’t worry you’re not too late. While it was launched last Autumn, and has been releasing a new film every other month, Chanel only just released the latest films on Inside-Chanel.
Chanel remains tight-lipped and is only saying it is an in-house project. No agency or director has been credited so far. Maybe we will need to wait for the next award show. Creative Review thinks it is the work of illustrator Lorenzo Petrantoni.
In the meantime, you can enjoy the inspiring story of Gabrielle ‘Coco’ Chanel and how she built a small shop into one of the most iconic fashion brand. So far it’s 9 chapters but more might follow:
From last Autumn:
1. The unique story of N°5 (incredible)
2. The mystery of Marilyn and N°5 (who can resist Marylin)
3. Chanel and The Diamond collection (interesting)
4. The iconic Chanel Jacket (although probably the least inspired film in this collection)
5. From Gabrielle Chanel to Coco (my favourite film)
6. From Coco to Mademoiselle (not as inspiring as the previous)
7. The legend of Gabrielle Chanel (the third “Once Upon a Time”, Chapter 5 is still the best)
8. The origins of Coco by Karl (turn on the caption)
9. The idea of Chanel by Karl (inspiring)
In the end, whether we find out who is behind this or not is completely irrelevant. The quality of the story telling, the pace, and the elegance all contribute to give an already iconic brand a fresher place in our hearts. Great work!
And just before I leave you, if you are a real fan, do not miss the 18 minute extravaganza starring Keira Knightley as Coco. Not for everyone…
The third and last part (for now) to introduce our newbies in their own words.
Alice Antoniotti comes from Italy and she moved to Dubai 5 years ago to work for du in the Brand and Communication department.
Life in Milano was getting a bit boring and after 4 years of working in client servicing at Publicis for Telecomitalia she thought that du was just the right move.
She wanted to feel what it’s like to be a client. Now that at Tonic she’s handling the Roshan account – a telco in Afghanistan and East Africa – she knows she can do it from a better perspective and with a different level of understanding.
TV production is definitely the area that excites her the most, she loves movies and big budget TV series. She can spend weekends w
atching one movie after the other.
She recently discovered that she also loves filming and editing.
In the past she had the chance to work on huge TV productions with great directors like Tony Kaye and Tarsem and had the luck to engage Brad Pitt for her client Telecomitalia.
She is now waiting for the next big exciting project hoping to have the possibility to work again with such big personalities.
Belinda King arrived in Dubai from the land Down Under six years ago.
She has been working in leading advertising/branding agencies and media houses for the last ten years. Belinda has a personal interest in CSR and her goal is to integrate every client’s brand strategy with social responsibility.
This is her second time at Tonic. After a 2 year stint in publishing, Belinda realised that she missed the Tonic team and Hobo (the office cat) far too much. She came back to find that Hobo had been adopted into a loving home and was happy to see he’d been replaced by Peanuts the dog.
Belinda is enjoying being back in the ‘zoo’ and is thrilled to be working with an extremely passionate and talented team again.
Let’s start from the end: “Any sufficiently advanced technology is undistinguishable from magic.” Arthur C. Clarke
Or if you prefer, from the start: This video from Box explores the synthesis of real and digital space through projection-mapping on moving surfaces. The short film documents a live performance, captured entirely in camera.
Whichever way you look at it it’s beautiful. Enjoy.
Bot & Dolly produced this work to serve as both an artistic statement and technical demonstration. It is the culmination of multiple technologies, including large scale robotics, projection mapping, and software engineering. They believe this methodology has tremendous potential to radically transform theatrical presentations, and define new genres of expression.
Continuing on the post from last week on our new Tonicians, here four that have just joined.
Abigail Lawlor recently relocated from the UK with 5 years branding, marketing and advertising experience, to embark on her new adventure in the Middle East!
Having spent her early career working in agencies throughout London and Kent, it was time to leave the nest for a new challenge! Passionate about brands she joins Tonic as an Account Manager; managing two real estate accounts in Abu Dhabi: Sowwah Square and The Galleria – very fitting as the bulk of her experience is in the luxury property market.
She’s settling into Dubai life very nicely; enjoying weekend brunches with friends and making the most of the amazing shopping! She finds it great to be a part of such an exciting market and to learn from the local cultures.
She’s looking forward to building on her experience at Tonic and to becoming a strong ‘Tonician’ that can represent the team for years to come!
Making a few millions could always come in handy too!
Alba Arteaga comes from the country of flamenco, paella and tapas. She studied a BA and then specialised in Marketing in one of the most prestigious universities in Spain: ESIC Business Schools.
When she moved to Dubai she decided to move agency side where she had the chance to work with clients such as P&G, Visa and Majid Al Futtaim holding group.She previously worked in the marketing department of different brands such as Motorola and Philip Morris International.
Apart from work, her life in Dubai is basically sun, sand, sea, and sport. As well as loving the beach, she likes trying new places to eat with friends.
She aims to continue growing and learning from the wonderful Tonic team.
Fatima Suroor is from Bahrain but lived in Australia for 6 years. Why Australia? Because it’s the furthest she could go away from her parents and her humongous family. She doesn’t even know how many cousins she has. Probably over a hundred!
After Australia, she found it hard to live in Bahrain so she moved to Dubai to find a balance between Western culture and the Arab world. Dubai just makes it easier to get over
She’s worked for JWT for two years as her first job in Bahrain and then moved to client side when she moved to Dubai. That experience made her realise that the grass is actually not greener on the other side which is why she’s at Tonic where the grass seems to be a whole different colour!
A word of caution. She’s also a horrible driver. Steer clear! She’s a danger to society on the road.
Usman Sheikh is from Lahore, Pakistan. He got his MBA in Marketing from the University of Punjab. Even before graduating he started his career before with a local media house.
After graduating he moved to JWT and then client side to Warid Telecom. During his 4 years with them he travelled half the world and aimed to move abroad.
He joined Tonic Media to manage Roshan Afghanistan. He finds the Tonic environment so friendly and people so helpful that he already feels this is his second home.
He also loves teaching. He’s taught at the University of South Asia and Lahore College for Women University and he plans to start teaching in Dubai as soon as he can.
When he is not taking care of his wife and 3-year old daughter, hiking is how he clears is head. He’s already trekked most of the major peaks of Pakistan but his most memorable experience was the Majestic Nanga Parbat (The Killer Mountain).
It’s always great to open the paper in the morning and see a campaign for one of our clients making the front page. Even better when it’s for a good cause.
This morning The National had the Yas Waterworld Duck Race featured above the fold.
And to show you how much fun it can be to do good, check out this behind the scenes videos.
Have a nice day!