You can’t turn on your computer these days and not hear about Millenials. It’s human nature to want to make sense of things. An easy way is to put things into categories. It’s neat, it’s easily understood, it’s easier to explain. The problem is that most often it’s completely wrong.
I cringed when I first heard the definition of Gen-X. I was supposedly one of them. I was supposed to be exactly like all the people born around the same time. We loved the same things, related to work and authority the same way, behaved in the same manner with our peers and elders. I cringed every time a new Gen-Y, Gen-Z and all the other alphabets popped up year after year. Millenials are the latest.
The truth is that definitions of Millenials probably make them cringe too. How can they all be the same? How can they all be so different from me?
Yes they are young. As such they don’t experience technology they were born into the way previous generations did. Neither did our parents with the Walkman or our kids with YouTube. Is that enough to define a generation, or to use these definitions as insights that will help us better communicate with them?
While it can be interesting around the dinner table, as marketers we should work harder. Instead of focusing on artificial definitions, we should look at real life instead. We all know fun people, people who love to explore new things, and some that are more scared of change. I’ve met people who were old at 16, who never wanted to try anything new. I’ve met a granddad who tries new things all the time and is up to speed with most of the latest technologies. In which groups do they fit into? Baby-boomers? Noughties?
To better understand our target audiences, it’s probably better to look at the human truths that unite them rather than just an age group, a gender, or a nationality. These little boxes give us the illusion to better understand and control the world around us. Comfortable yes. Effective?
Most SEO agencies and professionals love to say that “Search engine optimisation techniques are too complicated to explain”, and CEOs deal with SEO related activities as if it’s rocket science, even when they are reviewing strategies and/or reports.
Here’s the fact: SEO is the process of applying the best practise that aligned with the search engine ranking factors – more than 200 – to your website and other online assets to get better visibility from search engines. Those best practices start with filling all the needed information with meaningful content that your targeted audience is searching for and are likely to engage with.
For example, the most important pieces of information for website pages are the page title, page description, page heading and page content. If you can find the right keywords to target, write the information in a descriptive and attractive way that includes the keywords,
As example: The most important information for the website pages are the page title, page description, page heading and page content. If you can find the right keywords to target, then write the information in a descriptive and attractive way including the keywords, afterwards you can basically do it yourself! At least that’s an initial start for your SEO process.
Professional SEOs just have much more information about how to get this process done quicker and in a more efficient manner. They use more premium tools to find more keywords, and they analyse the competition, find the possibilities and plot in a strategy to fill the gaps.
“I want to live jobless and broke forever” said no one ever, and let’s be honest; that’s the reason why we all went to get a degree and a job. So I decided to follow my father’s footsteps, and so far, 2016 has been very big for me. I graduated, kissed studying bye bye, and embarked on a new adventure, and that is becoming a Tonician.
I’ve only been in Tonic for 2 months, and I feel at home already. One of the many things I love about Tonic’s family, is that while we all are under a huge load of work, we still won’t bite.
Ironically, when I first chose Marketing as a major, I thought I’m doing myself a favour by staying away from anything to do with maths. Now, being part of the media team,the calculator is my new favourite app.
That being said, on a personal level, I’m a young eclectic Dubaïan girl, with an aching passion for anything sweet, and infinite love for coffee, arts & travel, and I’m looking forward to learning from the best here at Tonic!
It’s common practice for CEOs to invest some of their time searching on Google for their business keywords to check their rankings on Google, but this is a limited approach. The truth is that CEOs need to investigate the keywords that are related and profitable to their business, which have the highest number of searches per month with the lowest competition.
For example, If you are running a business in the field of selling curtains, and focusing on letting people find your website when they search for “curtains” , it would take ages to beat the competition for this term, and lots of hard working hours and advanced tactics would be required to achieve this. It’s important to note that the people who are only searching “Curtains” are most likely searching for some designs or ideas, while the good CEOs will focus more on easier keywords that are more profitable like “Buy blackout curtains in Dubai” and/or “Where to buy fabric in Dubai” etc.
These type of keywords – called “longtail keywords” – are easier to target, get a better rank for your website, and are definitely more profitable for your business. Targeting 100 longtail profitable keywords is better than targeting only one useless “fathead” keyword. This is why you should measure SEO against the organic traffic that is delivered to your website, by measuring the traffic engagement like time on site, page views and your converted analytics goals out of this traffic.
Words of introduction from the enthusiastic newest member of our team, Samira Abdelmalek:
I’ve been working in the UAE for the past 6 years, and in Tonic for the last 2 months. So far, I’ve been happily surprised!
Given that Dubai is a multicultural place, it’s sometimes hard to feel it in the workplace. However, in Tonic, it’s more than easy; 50 employees and 27 nationalities! Everyone is always mingling here, and the range of personalities has let me know the true definition of diversity!
On the work front, I have been given the responsibility of handling one of Tonic’s main digital projects as of now, pushing me to be pro-active & independent, and to learn as much as possible in a very short time.
On the personal front, it was my Birthday a few days ago, and that really helped me get along with a lot of the people here. All in all, Tonic seems like an incredible place to work at, and I’m looking forward to a very fulfilling learning experience!