Tonic gets Adventurous
The branding team has explored new ground with the region’s first outdoor adventure superstore. Adventure HQ (a Sharaf Group initiative) will be the headquarters for all the outdoor adventure gear you can imagine, and will feature a few amazing in-store activities too. We’ve really enjoyed working with the Sharaf Group on developing the brand positioning, creating the identity and rolling out everything from signage to swing tags.
The store is located in Times Square Center and is due to launch around mid-year.