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The art of type design

June 7, 2012
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One of our designers at Tonic branding, Abir Fawas, recently took part in a Modular Arabic Typography workshop by Lara Khoury at Tashkeel, and learnt the art of creating her own typeface. It was a five day workshop where they explored letterform structures, proportions, exceptions, similarities, development of calligraphic writing and methods of adaptating Latin to Arabic word marks. It was the perfect opportunity for any designer to leave a computer alone for a few days and really get down to the basic fundamentals of type design.

Abir explains “The first day began with a presentation about Modular Typography and receiving our brief for the project which was either to choose an important object from your daily life as your type theme or select a fairy tale to be your starting point. I picked a Lebanese children’s rhyme as my base theme and started the abstracting process. By the second day, after abstracting objects from the rhyme, I ended up with about 6 units for my typeface and the process of reproducing them began. By the third day of the workshop we had a presentation on the comparison of proportion and heights between the naskh and koufi typefaces which involved a detailed description of each letter form, its construction and its relation to other letterforms. The last 2 days of the workshop we worked on finalizing all letterforms and producing the typography books. My book was produced from stenciled prints of the letterforms on wood, bound with circular metal rings and was one of the books selected to be exhibited at Tashkeel.

Now I just need to decide on a name for my typeface!”

from → Art, Branding, Design, Tonic Dubai
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