Tonic rebrands mobile network FRiENDi
Keep a look out for a refreshed FRiENDi mobile, the prepaid mobile service brand of the FRiENDi GROUP. The Dubai-based mobile virtual network operator (MVNO) approached us a few months ago to help them revitalise the FRiENDi mobile brand and we’ve been busy creating a new brand identity that resonates more with their target audience. We’ve developed new standards in advertising and retail branding, so expect a more engaging and clear FRiENDi mobile, from their in-store look and feel to the design of their scratch cards. We’re also thrilled to find out that the FRiENDi Group has merged with Virgin Mobile SA to create Virgin Mobile Middle East and Africa, which means they’ll be expanding operations extensively from their current Oman, Jordan and Saudi Arabia markets. We wish you all the best, FRiENDi !