I love it when big brands think global and act local.
I came across this gem for PUMA and bike riding in Dubai.
Fishtail Rides has been born out of a feeling and a need to reconnect with the streets of the city again. They are a series of fixed gear bicycle rides where every ride is unique, providing a platform where a community of like-minded people from different backgrounds can come together and ride. Each one will show a different side to the city, introducing people once more to the sights, sounds and smells of the streets. It’s not a race, or a fancy fitness group, it’s as simple as people + fixies = good times.
Fishtail Rides will be kicking off this month, stay tuned for how you can be part of it on Facebook.