May 30, 2016

Introducing the new Tonician – Samira Abdelmalek

Words of introduction from the enthusiastic newest member of our team, Samira Abdelmalek: I’ve been working in the UAE for the past 6 years, and in […]
May 23, 2016

My Audi Experience – Amr Mokhtar

Lots of people are lucky to work in the field that they are in love with, but few are lucky enough to work on specific brands […]
May 10, 2016

Modern Brands in a consumer empowered world

Tonic’s head of Digital, Mamta Varerkar, recently moderated a panel at the very exciting Step Conference this April. The panelists were Asad Rehman, who is responsible for managing Unilever’s media […]
April 13, 2016

Inspiration Stage – Creativity pays up in Afghanistan

Look no further than Volkswagen’s betrayal to know that a company’s behaviour is a much bigger contributor to its image than any form of advertising will […]