On October 23rd, our Yas Waterworld’s Emirati Adventures Brand Campaign won as the best Print Media campaign at the World Waterpark Association Show held in Santa Fe.
Yas Waterworld Abu Dhabi is a themed waterpark based on a legend that represents Emirati Culture and heritage. The brand campaign brief was to develop the 2015 image building campaign for the now established Yas Waterworld, and to introduce the new additions to the park that further cement the Emirati experience at the park.
Philippa Kevan from Yas Waterworld explains about the brief and how we helped:
“With the latest attractions to reinforce our message as an Emirati themed waterpark, we faced the challenge of promoting the ideal destination for a fun family day out without overlooking that first and foremost, we are a waterpark. Tonic created the award winning ‘Emirati Adventures’ which did exactly that.”
The park was introducing camel rides, falcon photo opportunities and additional attractions. Thus the creative focused on incorporating the camel and a falcon in a story where they get dressed up in swimming gear as they make their way through the desert to Yas Waterworld.
The campaign served to highlight Yas Waterworld’s authentic Emirati theme while staying fun and refreshing.
The shoot was just as legendary as the campaign. In 50 degree summer heat, we used a 42 meter high crane to lift our team of photographers and art directors to achieve a great ariel shot of the park. It doesn’t get more authentic than this! The photographers and retouchers were Staudinger+Franke, and as always, they helped bring the vision to life.
The campaign was aired all across UAE and targeted to tourists through print ads, outdoor, social media, digital screens and digital banners.
-Reem Al Shak’a