BRANDING
June 3, 2015

4 trophies for Tonic at Transform Awards 2015

Last night, Tonic International was honoured to win 3 out of the 4 categories entered during the second annual Transform Awards. The gala dinner was held […]
April 23, 2015

It’s not easy being a Suit

The over-simplified version of it is that we’re middle(wo)men: at the end of the day we’re liaisons- the messengers between the creative department and the client. […]
January 21, 2015

Brand building: some evidence for an eternal debate

Have you ever been in a discussion with a client who wants you to force-fit his rational product messages into your awesome aspirational storyline or campaign […]
November 21, 2014

Meeting Faris Yakob was all I hoped for

It’s always a bit tricky when you meet one of your heroes in the flesh. Sometimes it really doesn’t live up to the expectations. A bit more than […]
July 9, 2014

Tonic’s New Team in East Africa

It’s been more than a year now since we’ve been appointed to launch Roshan Telecom in East Africa. Between the end of last year and the beginning of […]
June 24, 2014

Shawarma lovers make a s’wich

We were thrilled to see one of our coolest clients, s’wich, recently open the doors of their gourmet shawarma shop in Dubai Marina to a flurry […]
May 5, 2014

New Tonicians join our Dubai office

I’d like to welcome 6 new Tonicians who’ve joined us in recent months, in order of arrival: Walid Kushtoban is known amongst Tonicians as the “Fire Cracker”. He joins […]
April 16, 2014

Normcore: the art of not standing out to stand out

If you’re like me, you’ve recently acknowledged the growing presence of hipsters in Dubai. If not, go for a coffee at The Magazine Shop on Friday […]
February 18, 2014

Already a second batch of Tonician newbies for 2014

Hugo Fournier joins Tonic as a Strategic Planner. Even though he describes himself as a “French Canadian” just to avoid awkward confusion right at a beginning of […]
February 12, 2014

First batch of new Tonicians of 2014

Not even mid February and we already have 7 new Tonicians to introduce. In order of appearance in our Dubai office, here are the first 3: […]
October 8, 2013

Whodonit? Who’s behind the gorgeous Inside-Chanel project.

In case you missed it, don’t worry you’re not too late. While it was launched last Autumn, and has been releasing a new film every other month, […]
October 2, 2013

Newbies, newbies everywhere. Part 3

The third and last part (for now) to introduce our newbies in their own words. Alice Antoniotti comes from Italy and she moved to Dubai 5 […]