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May 23, 2013
Have you ever had an agency crush?

I have a confession to make. I have several agency crushes.

I love W+K and Droga5, I love BBH, and Sid Lee. They are all agencies who repeatedly change the status quo and do this with intelligence, grace, soul and a lot of heart. In this category I also place G, S & P, or Goodby, Silverstein and Partners.

Goodby logo

If you really want to understand why I love them so much, there’s no better time. They’ve just celebrated their 30th anniversary. And the way they found to celebrate it is to post  their 30 favourite TV commercials.

Have a look at their 30 for 30 here and see why they are so incredibly awesome. 30 years of work for ever weaved into popular culture. Smart, rewarding to watch, often funny and surprisingly still working after so many years.

And because it’s almost the weekend, see here another demonstration of why they are on my list of agency crushes. Probably the best Harlem Shake eva ,sorta.



  1. CPB, Akqa, Clemence BBDO, Mother and W+K.

  2. Arnaud Verchere says:

    Yes of course, how could I have forgotten Mother or AKQA ;-)

    CP+B used to be fabulous but as much as I would love too, I just couldn’t bring myself to keep them in here. I am hoping they will go back on top soon though.

    Oh, and I forgot, I love Jung Von Matt. They never seize to amaze me.

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