Thank You Yas Waterworld
September 22, 2013
Simply Magic
October 1, 2013
Newbies, newbies everywhere. Part 2

Continuing on the post from last week on our new Tonicians, here four that have just joined.

Abigail Lawlor Abigail Lawlor recently relocated from the UK with 5 years branding, marketing and advertising experience, to embark on her new adventure in the Middle East!

Having spent her early career working in agencies throughout London and Kent, it was time to leave the nest for a new challenge! Passionate about brands she joins Tonic as an Account Manager; managing two real estate accounts in Abu Dhabi: Sowwah Square and The Galleria – very fitting as the bulk of her experience is in the luxury property market.

She’s settling into Dubai life very nicely; enjoying weekend brunches with friends and making the most of the amazing shopping! She finds it great to be a part of such an exciting market and to learn from the local cultures.

She’s looking forward to building on her experience at Tonic and to becoming a strong ‘Tonician’ that can represent the team for years to come!

Making a few millions could always come in handy too!


Alba ArteagaAlba Arteaga comes from the country of flamenco, paella and tapas. She studied a BA and then specialised in Marketing in one of the most prestigious universities in Spain: ESIC Business Schools.
When she moved to Dubai she decided to move agency side where she had the chance to work with clients such as P&G, Visa and Majid Al Futtaim holding group.She previously worked in the marketing department of different brands such as Motorola and Philip Morris International.

Apart from work, her life in Dubai is basically sun, sand, sea, and sport. As well as loving the beach, she likes trying new places to eat with friends.

She aims to continue growing and learning from the wonderful Tonic team.


Fatima Suroor

Fatima Suroor is from Bahrain but lived in Australia for 6 years. Why Australia? Because it’s the furthest she could go away from her parents and her humongous family. She doesn’t even know how many cousins she has. Probably over a hundred!

After Australia, she found it hard to live in Bahrain so she moved to Dubai to find a balance between Western culture and the Arab world. Dubai just makes it easier to get over

culture shock.

She’s worked for JWT for two years as her first job in Bahrain and then moved to client side when she moved to Dubai. That experience made her realise that the grass is actually not greener on the other side which is why she’s at Tonic where the grass seems to be a whole different colour!

A word of caution. She’s also a horrible driver. Steer clear! She’s a danger to society on the road.


Usman Sheikh

Usman Sheikh is from Lahore, Pakistan. He got his MBA in Marketing from the University of Punjab. Even before graduating he started his career before with a local media house.

After graduating he moved to JWT and then client side to Warid Telecom. During his 4 years with them he travelled half the world and aimed to move abroad.

He joined Tonic Media to manage Roshan Afghanistan. He finds the Tonic environment so friendly and people so helpful that he already feels this is his second home.

He also loves teaching. He’s taught at the University of South Asia and Lahore College for Women University and he plans to start teaching in Dubai as soon as he can.

When he is not taking care of his wife and 3-year old daughter, hiking is how he clears is head. He’s already trekked most of the major peaks of Pakistan but his most memorable experience was the Majestic Nanga Parbat (The Killer Mountain).

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