Newbies, newbies everywhere. Part 2
September 30, 2013
PUMA acts local
October 7, 2013
Newbies, newbies everywhere. Part 3

The third and last part (for now) to introduce our newbies in their own words.


Alice Antoniotti comes from Italy and she moved to Dubai 5 years ago to work for du in the Brand and Communication department.

Life in Milano was getting a bit boring and after 4 years of working in client servicing at Publicis for Telecomitalia she thought that du was just the right move.

She wanted to feel what it’s like to be a client. Now that at Tonic she’s handling the Roshan account – a telco in Afghanistan and East Africa – she knows she can do it from a better perspective and with a different level of understanding.

TV production is definitely the area that excites her the most, she loves movies and big budget TV series. She can spend weekends w

atching one movie after the other.

She recently discovered that she also loves filming and editing.

In the past she had the chance to work on huge TV productions with great directors like Tony Kaye and Tarsem and had the luck to engage Brad Pitt for her client Telecomitalia.

She is now waiting for the next big exciting project hoping to have the possibility to work again with such big personalities.

 arrived in Dubai from the land Down Under six years ago.

She has been working in leading advertising/branding agencies and media houses for the last ten years. Belinda has a personal interest in CSR and her goal is to integrate every client’s brand strategy with social responsibility.

This is her second time at Tonic. After a 2 year stint in publishing, Belinda realised that she missed the Tonic team and Hobo (the office cat) far too much. She came back to find that Hobo had been adopted into a loving home and was happy to see he’d been replaced by Peanuts the dog.

Belinda is enjoying being back in the ‘zoo’ and is thrilled to be working with an extremely passionate and talented team again.

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