Every year DUBAL throws a grand party to thank its customers and business partners. For a lot of companies this is can be a pretty tedious and lame affair. DUBAL knows how to do this to reflect and enhance on its core values: people first.
They spend an enormous amount of energy ensuring that everybody feels welcome and has a great time. Like the guest in the photo who definitely enjoyed the special attention given to him amidst 600 revelers.
Since a majority of its customers come from Asia and love golf, they also tie this yearly affair to their long-lasting support Dubai’s most renown golf tournament, the Dubai Desert Classic.
While this seems quite logical, what I particularly enjoy is how they make a 600 people event feel personal. Everyone is treated as if they were the most important guest. This time we all got to dress as Emiratis, sample local delicacies, enjoy fire and belly dancers, ride camels, get beautiful Henna tattoos, smoke a little shisha, all this on the stunning backdrop of the Burj Al Arab.
What is extraordinary with DUBAL is that these values are not just skin deep and showcased once a year. They run deep within the company. They treat their employees with the greatest respect and ensure their build successful lives with DUBAL. That’s probably why a lot of them have been with the company for more than 20 years. This dedication is in turn reflected by all employees. In DUBAL, from the watchman to the CEO, you always receive a warm welcome, always feel special and within a warm and professional environment.
This is the smartest way to do business when you deal with commodities such as aluminium. While they make some of the purest and the most complex alloys, the true difference with DUBAL is in its people and how they treat their customers.
It’s been three years since we’ve managed most of the internal and external communication for DUBAL and we look forward to many more years to come. Congratulations and thank you again to DUBAL for being such a living example of what made Arabic hospitality famous the world over.