April 23, 2015

It’s not easy being a Suit

The over-simplified version of it is that we’re middle(wo)men: at the end of the day we’re liaisons- the messengers between the creative department and the client. […]
March 26, 2015

Why advertising is a good thing

Even after 17 years in the advertising industry I still love my job. Yet, when I look at my mom, I sometimes question if I could […]
January 21, 2015

Brand building: some evidence for an eternal debate

Have you ever been in a discussion with a client who wants you to force-fit his rational product messages into your awesome aspirational storyline or campaign […]
November 21, 2014

Meeting Faris Yakob was all I hoped for

It’s always a bit tricky when you meet one of your heroes in the flesh. Sometimes it really doesn’t live up to the expectations. A bit more than […]