July 23, 2012

Dubai Sports World TVC

We have finished the production of the Dubai Sports World TVC and it is now on air on all OSN channels. It was an exciting experience […]
July 4, 2012

Tonic International wins The Pitch, a new show for Dubai Eye 103.8

We had a lot of fun last week answering the brief from Dubai Eye 103.8 to help them promote one of their new programe about advertising, media and […]
July 2, 2012

As Cannes move from an advertising to a creativity festival, I can’t help thinking that all this inflation means loss of value

I’ve been going through all the Cannes Lions 2012 winners these past days to share inspiration with our clients. I really enjoy Jung Van Matt‘s work […]
July 2, 2012

Dubai Sports World goes big!

If you’re driving down Sheikh Zayed Road towards the Dubai World Trade Centre, you won’t miss the 34m high banner the Tonic Branding team recently designed […]