March 22, 2012

How to go viral – the Nokia Way

Step 1: Take an already popular, extremely viral concept. In this case Angry Birds Step 2: Add something else that appeals to ‘other’ audiences. In this […]
March 21, 2012

Do Arab creative agencies still play it safe?

Do you think agencies in the Arab world take any risks to release bold and daring campaigns? This article blames clients who wants to please the audience, […]
March 13, 2012

Tonic Africa pays a visit to the UAE

Taking advantage of a group management meeting in Dubai, Tonic Africa had the opportunity to take in some of the local culture. Apart from the usual […]
March 9, 2012

Fly me to the moon

It’s that time of year when I start thinking about where to go for a Summer vacation.  Should I take a city break and visit friends […]