September 15, 2014

GEee, how ironic!

When you think GE you probably think: ideas, innovation, technology, originality, or as their slogan says “Imagination at Work”. I thought so too, until I saw […]
September 11, 2014

Ice Bucket Challenge: brief post-mortem of a clever campaign

Imagine one second that you’re the owner of the least sexy brand in the world. You strive to keep your head out of the water in […]
September 7, 2014

IKEA’s new catalogue 2015 is the newest best gadget

How the IKEA’s new advert spoofs Apple in a non offensive and hilarious manner. The Swedish company IKEA is always in the front line of innovation […]
September 2, 2014

“Somebody” twists our love of avatars and outsourcing

Somebody, an app launched by artist and filmmaker Miranda July in conjunction with fashion brand Miu Miu, is a messaging service with a difference. The idea […]