May 18, 2014

Latest ad campaigns from Tonic, for Audi, Smart Telecom and

It’s been a busy beginning of the year so far. Here are three very different examples of what we’ve been up to, in order of appearance. […]
May 5, 2014

New Tonicians join our Dubai office

I’d like to welcome 6 new Tonicians who’ve joined us in recent months, in order of arrival: Walid Kushtoban is known amongst Tonicians as the “Fire Cracker”. He joins […]
April 23, 2014

Very Good Manners – Red Cross Poland

My favorite campaigns are those that are simple, yet straight-to-the target, especially if you can help to those who are in great need of help. Here […]
April 16, 2014

Normcore: the art of not standing out to stand out

If you’re like me, you’ve recently acknowledged the growing presence of hipsters in Dubai. If not, go for a coffee at The Magazine Shop on Friday […]