September 2, 2014

“Somebody” twists our love of avatars and outsourcing

Somebody, an app launched by artist and filmmaker Miranda July in conjunction with fashion brand Miu Miu, is a messaging service with a difference. The idea […]
July 9, 2014

Tonic’s New Team in East Africa

It’s been more than a year now since we’ve been appointed to launch Roshan Telecom in East Africa. Between the end of last year and the beginning of […]
November 29, 2012

Candy or not Candy, is it really the question?

I recently started hating the ads the come up before the videos on youtube. There’s been a recent trend on youtube where every video you want […]
July 2, 2012

Dubai Sports World goes big!

If you’re driving down Sheikh Zayed Road towards the Dubai World Trade Centre, you won’t miss the 34m high banner the Tonic Branding team recently designed […]