September 17, 2013

Isn’t charity supposed to start at home? Or isn’t it just business?

Have been reading a lot of ink and pixels in the last couple of weeks regarding the new campaign of Qatar Airways, the land of FC […]
September 16, 2013
Julius Solaris at the Meydan IMAX

Tonic attends… ISESTALKS on Social Media

It is increasingly common to find Dubai as a meeting point for international professionals around the world, and increasingly, finding them living here. Last Monday, September […]
August 28, 2013

When actors make the ad

I feel bad for subjecting you to the horrid Samsung infomercial I posted two days ago. Even if it was funny, it’s still intellectual pollution. To […]
August 4, 2013

Ramadan acts as ‘Super Bowl for adverts’ in the Middle East

This article was originally published on CNN.com, By Daisy Carrington, on July 29, 2013. Khaled Gadallah, our Executive Creative Director voices his opinion about the state of advertising and […]