June 4, 2014

Nothing personal…? It’s just business…?

Anyone who has ever known anyone in Advertising knows that it’s a demanding job for the restless. The stereotype of a person in advertising is this: […]
May 18, 2014

Latest ad campaigns from Tonic, for Audi, Smart Telecom and Namshi.com

It’s been a busy beginning of the year so far. Here are three very different examples of what we’ve been up to, in order of appearance. […]
May 5, 2014

New Tonicians join our Dubai office

I’d like to welcome 6 new Tonicians who’ve joined us in recent months, in order of arrival: Walid Kushtoban is known amongst Tonicians as the “Fire Cracker”. He joins […]
April 23, 2014

Tonic Training Goes Viral (maybe)

Most Tonicians have been very busy improving their skills in recent weeks. We’ve had rounds of brand inductions, agency rounds across all teams, digital training, team […]