March 10, 2013

When Digital Damages

At Tonic we are always interested in campaigns which utilise the latest technology, especially ones which merge offline and online worlds. One of the growing trends […]
March 7, 2013

Why is it that advertising craftsmen so seldom study the old masters?

You wouldn’t imagine a painter, a musician, or a film maker becoming good at his art without first studying the old masters. Why is it then […]
March 6, 2013

Thank you Senses for a mesmerising night

It was a magical night. A night for a very good cause but also a night which took us far away from the day-to-day stress of […]