October 14, 2012

Double media and design whammy in Campaign Middle East this week

Wow! Not one but two Tonicians in this week’s campaign issue. A poor unsuspecting soul has been Tonic’d between our Head of Media, Karim Fahmy, and […]
October 10, 2012

How a Bic Cristal, not Photoshop, is all you need to recreate cool and elegance

This is not about branding or advertising but in recognition of great craftsmanship and patience. From the Daily Mail online, Oct 9th, 2012. Look at this […]
October 6, 2012

Why Tonic is strongly established as one of the Mad Men of Dubai

Thank you to Angela Shah, a freelance journalist based in Dubai, to confirm Tonic’s position as the alternative to the network agencies in Dubai.     […]
October 2, 2012

Audi wins in style in the heat of Bahrain

This last weekend I enjoyed watching Audi win the 6-hour of Bahrain race on the Bahrain International Circuit. The two Audi R18 e-tron quattro took and […]