November 6, 2012

It was a fun week in Tonic Dubai for both branding and advertising

First we had Scott’s birthday celebrations on Oct 26th. We had a host of crazy posters appearing across the office. Here’s a sample of my favourites. […]
October 30, 2012

How useful would a real BS detector be?

I’ve always loved the work from Goodby Silverstein & Partners for as long as I can remember. It’s also been years since I’ve followed their work […]
October 28, 2012

Local vs. imported water

If you live in the UAE you will be all too familiar with restaurants that only serve expensive luxury liquid from far-flung regions. Many residents are […]
October 22, 2012

Faris Yakob does it again. Being inspiring that is!

I have a confession to make. Like most planners I know I have a crush on Faris Yakob. If you don’t know him, Faris Yakob is […]