July 15, 2012

Hobo, Tonic’s favourite mascot

A tribute to Hobo our favourite cat. Through the years we’ve all taken tons of photos of him. Here are just a few of them.
July 5, 2012

Another one bites the dust… what’s up with young girls lured by the Yankees

Maybe it’s the 4th of July that made me think about it, but what is it with the US that attracts all our young talent? After […]
July 4, 2012

Tonic International wins The Pitch, a new show for Dubai Eye 103.8

We had a lot of fun last week answering the brief from Dubai Eye 103.8 to help them promote one of their new programe about advertising, media and […]
July 2, 2012

As Cannes move from an advertising to a creativity festival, I can’t help thinking that all this inflation means loss of value

I’ve been going through all the Cannes Lions 2012 winners these past days to share inspiration with our clients. I really enjoy Jung Van Matt‘s work […]