July 9, 2014

Tonic’s New Team in East Africa

It’s been more than a year now since we’ve been appointed to launch Roshan Telecom in East Africa. Between the end of last year and the beginning of […]
June 4, 2014

Nothing personal…? It’s just business…?

Anyone who has ever known anyone in Advertising knows that it’s a demanding job for the restless. The stereotype of a person in advertising is this: […]
May 5, 2014

New Tonicians join our Dubai office

I’d like to welcome 6 new Tonicians who’ve joined us in recent months, in order of arrival: Walid Kushtoban is known amongst Tonicians as the “Fire Cracker”. He joins […]
April 23, 2014

Tonic Training Goes Viral (maybe)

Most Tonicians have been very busy improving their skills in recent weeks. We’ve had rounds of brand inductions, agency rounds across all teams, digital training, team […]