July 7, 2015

What adland can learn from the ‘Uber-all’ economy?

First of all, you might ask yourself, what the heck is the Uber-all economy? Well, if you know Uber, you might be aware that they have […]
September 11, 2014

Ice Bucket Challenge: brief post-mortem of a clever campaign

Imagine one second that you’re the owner of the least sexy brand in the world. You strive to keep your head out of the water in […]
April 16, 2014

Normcore: the art of not standing out to stand out

If you’re like me, you’ve recently acknowledged the growing presence of hipsters in Dubai. If not, go for a coffee at The Magazine Shop on Friday […]
April 9, 2014

How Kinect Technology can improve your brand equity

First introduced in November 2010 for the XBox 360, the Kinect Technology developed by Microsoft is a system that can interpret specific gestures, track the movement […]