Could this be the best fashion art film ever and ever?
February 10, 2013
Kashida launches its online store!
February 18, 2013
New Tonicians for the New year

They’ve been with us for a few weeks or months already but we’ve be so busy we didn’t have time to give them the introduction they deserve.

So here we go, please join me in welcoming SaraShilka, and Ahmad all new additions to Tonic Branding, and all already true Tonicians.

SaraSara Fotayeh was born and raised in Saudi Arabia, moved to Montreal as a teen and had the chance to experience a completely different environment and society compared to Saudi.

After 4 years in Canada she came back to Saudi, graduated from high school there, to finally finish her studies in the UAE. She majored in Design Management at the American University of Sharjah. After an internship with the Brand Union she discovered her passion for Branding.

She’s currently working in the client service department of TonicBranding and says she is loving it as there’s always something new to work on each day. She’s trying her hand at strategy work and thinks she could grow to love it.

She’s looking forward to learning more about branding and strategy and grow with Tonic. She’s very passionate about what she does and wants to learn about new things every chance she gets.

ShilkaShilka Kunhimon is a multidisciplinary designer living and working in Dubai. Like Sara, she graduated at AUS (B.sc Multimedia Design).

She has worked for branding studios like Brashbrands, Bridger Conway and latest with an Australian based IT firm as a UI designer.

Over the past year, she has gained knowledge in experience design, web and mobile usability.

In addition, she has experience in brand identity, annual reports, showreels, and information architecture. She is also known for creating silly personal projects on every crazy incident that has happened in her life. Since a very long time, typography & motion graphics has been an irrepressible passion.

Less than a month in Tonic, and she’s already been working with some amazing clients like Al Noor Hospital, DUBAL, NBF and Yas Waterworld.

She is excited about the vast scope of Tonic services and wants to learn to work smarter and do some amazing projects that she would love to look back after years.

AhmadAhmad Issa joins us as our new Design Director.

A super talented Arabic designer who was born and raised in Dubai (but does not have the nationality!) Ahmad has worked in multinational advertising and branding agencies such as Leo Burnett and The Brand Union in the past 5 years, working on the creation and development of various local and international award-winning projects in the Middle East such as Al Hilal Bank and KIZAD (Khalifa Industrial Zone of Abu Dhabi).

He’s an international winner of the IAA, Advertising Association, annual competition in 2008 and has also worked on brands such as ADCB (Abu Dhabi Commercial Bank), Mubadala, Sorouh, ALJ (Abdul Lateef Jameel), and Sharjah Children’s Book Fair.

In his spare time he works closely, as a juror, with the senior visual communication students at the American University in Dubai and Zayed University to help students conquer the real, professional world.

Typography is his passion.

1 Comment

  1. Cool, keep it up guys!

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