Contrary to popular belief, Internet advertising, as we know it is actually 18 years old. In all this time, despite all the technology and channel innovations that have taken place, one thing sadly remains the same. Online ads are used simply to inform – more than they are used to connect, engage and entertain.
This was obviously not to the liking of online advertising behemoth Google so they did what any self-respecting company with tons of money would do. They dug up some of the most iconic advertising commercials of all time (sadly, US-centric) and asked the legendary creative behind them to re-imagine the communication for the digital age.
Amil Gargano (Volvo – Drive it like you hate it), Paula Green (Avis – We try harder), Howie Cohen & Bob Pasqualina (Alka Seltzer – I can’t believe I ate the whole thing) and Harvey Gabor (Coca Cola – Hilltop) may have been masters of their craft. But if they have one thing in common, it is their thorough lack of knowledge about the digital age.
Learn how documented by the Emmy-Award-winning filmmaker Doug Pray, these past masters pit their wits against the medium of the future. Or the present – depending on how you look at it! The question they all seek to answer is: Can America’s most iconic advertising campaigns be re-imagined for the web?