Why doing the branding and advertising for DUBAL is always such a pleasure
February 17, 2012
So you think you can search!
March 5, 2012
The death of the website

Mobile Apps

The buzz around the social web is that soon mobile phones will outnumber people on our planet. While this is undoubtedly great news for telecom operators and phone companies, what does it really mean for the good old website?

Think about it. When was the last time you actually typed in a URL into your mobile phone browser to access something? For search, you probably used an app as you did for social networks like Facebook and Twitter. A built-in app brought YouTube content streaming to you while foursquare located your presence on maps. Your contacts are searchable through specific apps and you can Skype them, post on their walls, instant message them and even connect with them; all without ever having to go to a website. Each time you wanted to morph a friend’s face on a quirky image, you probably used an app. You even shared the end result through apps. Your email is pushed (or pulled) to your phone as is your news. If you are the sort, you even read and edit your documents and presentations on the move.

More and more sites are releasing companion apps with (or even before) they actually launch on the www. What you read, whom you follow and what content you consume is already decided by major players in the social network world. The interesting part is that they are able to do this without your ever having to visit a website. Any website. Everything was facilitated through apps resident right on your mobile device. With near field communication becoming popular, you can soon even buy and sell stuff without going through websites!

Think about what that means the next time your client asks you to build a website. Really. Or else, you’ll find your business going the same way as the good old dodo.


  1. Iya says:

    Interesting. But I think we will still be using it but it just won’t be the main means of accessing content on the internet.

  2. Of course we will.

    But considering that mobile internet usage is growing at an enormous pace, the day is not far when fixed web will practically go the way of the telegram. Or (to a lesser extent) the fax machine! Thanks for the interaction!

  3. Mohannad says:

    I was just thinking today, maybe URLs in the future will have some sort of a code where you just scan it with your mobile phone and it takes you to the site, instead of typing it in the browser!

  4. Of course! That’s what QR codes (among a host of other formats) were meant to do. But then again, that is more app-like.

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