It is increasingly common to find Dubai as a meeting point for international professionals around the world, and increasingly, finding them living here. Last Monday, September 9th, Tonic International was invited to the ISESTALKS on Social Media which saw Julius Solaris presenting “How Technology is changing events”.
The conference took place at the Meydan IMAX, which was in interesting venue to present in due to the lighting, or lack of it, but in which Julius knew how to succeed; it’s not everyday you have the opportunity to present on one of the biggest screens in the world. Julius shared with us, many things that we were already aware of, but it’s always good to hear from the point of view of an industry professional such as he is. Now is time to put in practice these tips for the Social Media strategy for an event. Every day there are more and more ways to access the internet; a few years ago our main challenge was to reach our target audience with a physical, paper copy of a brochure but now a days a website is largely responsible. In addition, mobile is becoming increasingly important and a bad mobile experience can cost you customers: 57% would not recommend a business with a bad mobile site, 40% have turned to a competitor’s site after a bad mobile experience, and 23% of adults have cursed at their phone when a site doesn’t work.
Potential participants are not alone anymore when they have to decide whether or not to attend an event, they have a world of opinions online. And although an event may only be once a year, you have to be careful of an events online reputation and take care of the social media strategy for an event to be successful. Professionals trust online information almost as much as information taken from a person. According to a study 39% of professionals’ research business decisions on social networks. So it is crucial to be aware of the backchannels to mitigate risk of non-attendance. On networks such as Facebook, LinkedIn or Twitter monitoring and management should be maintained to ensure engagement is consistent over time.
Even once an event is underway engagement and planning need to continue. Previously distance, time and high costs could be an impediment – especially if the event took place out of your city and, even worse, your country – new technologies have converted these impediments into benefits. Live streaming and videos on demand are powerful tools that make the distance irrelevant; on average companies save $1,000 in travel costs by engaging in virtual environments. YouTube could be one of your perfect partners, 82% of the audience found this virtual environment helpful in making a decision to attend in-person next time.
To conclude, do not forget to monitor your Social Media in order to understand the successes and failures for future occasions. Life is a constant learning curve because learning is cool! And don’t ignore mobile platform opportunities.
Julius didn’t give the answer to success; in Social Media everything depends on a good study and understanding of your consumers and there is not a secret ingredient like Coca-Cola has. What social media does give us is simple uninterrupted communication with users and the public. Julius has this ability to communicate effectively and that is why we hope to have another opportunity to meet him again in the future.
You can read more from Julius on his website: