THE BLOG
November 6, 2015

13 Things to know before you become a Tonician

  We all have cool titles on our business cards, so pick yours very carefully. It needs to be creative. We are judgmental folk and will […]
October 20, 2015

Tonic & Audi All-New Q7 #ExperienceGreatness

Last weekend we were invited to the launch event of the all-new Audi Q7 in the Middle East. Thanks to Audi’s attention to details and an amazing new […]
August 6, 2015

How to become a booming DJ

If you’re thinking about trying your luck as a DJ, here’s a little guide that might come in handy. I was asked to try and somehow […]
July 16, 2015

Eid Mubarak from Tonic

July 7, 2015

What adland can learn from the ‘Uber-all’ economy?

First of all, you might ask yourself, what the heck is the Uber-all economy? Well, if you know Uber, you might be aware that they have […]
July 1, 2015

Tonic 2015 Newbies

We have been growing a lot in 2015, and we’ve been so busy we completely forgot to introduce most of our newbies. We’ve had creatives galore: Cristiano Tonnarelli – […]
June 14, 2015

Vanessa is getting her Zen on

We all know that advertising is a high-pressured industry, client demands and tough deadlines can leave us all a bit frazzled. And we always hear how […]
June 3, 2015

4 trophies for Tonic at Transform Awards 2015

Last night, Tonic International was honoured to win 3 out of the 4 categories entered during the second annual Transform Awards. The gala dinner was held […]
April 23, 2015

It’s not easy being a Suit

The over-simplified version of it is that we’re middle(wo)men: at the end of the day we’re liaisons- the messengers between the creative department and the client. […]
March 26, 2015

Why advertising is a good thing

Even after 17 years in the advertising industry I still love my job. Yet, when I look at my mom, I sometimes question if I could […]
March 3, 2015

Why we are so proud of Roshan Telecom

We are delighted to inform you that Roshan is included on the list of Top 10 Most Innovative Companies in Social Good in this year’s annual […]
January 21, 2015

Brand building: some evidence for an eternal debate

Have you ever been in a discussion with a client who wants you to force-fit his rational product messages into your awesome aspirational storyline or campaign […]