As opposed to Facebook and Twitter, Instagram is not where you would go to get the latest information. Information could be present, but the platform is more about expressing yourself artistically and visually. If you’re looking to start and build a base on Instagram, make sure you have the beautiful photos & images in hand, or at least the assets to produce them. Share quality photos of behind-the-scenes events at your company. If you’re a food brand, share photos of your offerings that would entice people’s hunger and drive. Those beautiful images stick, and could possibly trigger cravings the next time they go for a meal outside.
Remember, you’re dealing with short attention spans and a timeline of a competitive nature filled with baby photos, cat photos and short videos of awesome stuff. Make your content unique and always ask yourself: “Is my content visually appealing?”, “Will it stop people in their tracks?”
Look to engage rather than to advertise. Text heavy images with call to actions stick out like a sore thumb, and they don’t fit well with the purpose of the platform.
While Facebook owns Instagram, they’re completely different platforms that complement each other perfectly. Facebook for information, news and updates, and Instagram for showing how gorgeous your brand can be. Have fun and let your audience join the party.