Most SEO agencies and professionals love to say that “Search engine optimisation techniques are too complicated to explain”, and CEOs deal with SEO related activities as if it’s rocket science, even when they are reviewing strategies and/or reports.
Here’s the fact: SEO is the process of applying the best practise that aligned with the search engine ranking factors – more than 200 – to your website and other online assets to get better visibility from search engines. Those best practices start with filling all the needed information with meaningful content that your targeted audience is searching for and are likely to engage with.
For example, the most important pieces of information for website pages are the page title, page description, page heading and page content. If you can find the right keywords to target, write the information in a descriptive and attractive way that includes the keywords,
As example: The most important information for the website pages are the page title, page description, page heading and page content. If you can find the right keywords to target, then write the information in a descriptive and attractive way including the keywords, afterwards you can basically do it yourself! At least that’s an initial start for your SEO process.
Professional SEOs just have much more information about how to get this process done quicker and in a more efficient manner. They use more premium tools to find more keywords, and they analyse the competition, find the possibilities and plot in a strategy to fill the gaps.