Do Arab creative agencies still play it safe?
March 21, 2012
Project Re: Brief by Google
March 25, 2012

Step 1: Take an already popular, extremely viral concept. In this case Angry Birds

Step 2: Add something else that appeals to ‘other’ audiences. In this case the popular music star Tomomatic

Step 3: Showcase some truly extraordinary tools you are known and respected for. In this case navigation.

Step 4: Package it all up with cutting edge technology. In this case Augmented Reality.

Step 5: Find a receptive audience/venue and hope for the best!

The result is the following:

[youtube=http://www.youtube.com/watch?v=Cqaq69Lnsvc]

Something tells me this will go viral. Considering that this has just gotten out there, let’s wait and see!

1 Comment

  1. Mohannad says:

    Well done Nokia. For a hard player like Nokia it requires a big and bold step to regain what the iphone took over last year.

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