Step 1: Take an already popular, extremely viral concept. In this case Angry Birds
Step 2: Add something else that appeals to ‘other’ audiences. In this case the popular music star Tomomatic
Step 3: Showcase some truly extraordinary tools you are known and respected for. In this case navigation.
Step 4: Package it all up with cutting edge technology. In this case Augmented Reality.
Step 5: Find a receptive audience/venue and hope for the best!
The result is the following:
Something tells me this will go viral. Considering that this has just gotten out there, let’s wait and see!