As the digital economy penetrates the Middle East, social media gets bigger and bigger. After watching how the progression from the social media industry begun in the early years of the century in United States, and evolved in Europe. Now the Middle East is catching up in a very highly and engaging way in the arab countries.
The rapid growth of the social networks in this part of the region, Dubai, is not reflecting the real truth of other arab countries. But there is more and more penetration each year, understanding the true meaning of social media as freedom of expression and a new human channel for brands to communicate with customers. And even more, to engage through entertaining content, not only advertising the products and services.
United Arab Emirates, the most advanced and innovative country in the region keeps learning and growing. But there is still lot of work to be done. Brands are here to stay and introduce their social channels in the companies strategy is a must for them as you can see in the reports. As you can see per socialbakers January report, this month the top 5 brands in Facebook are Souq.com, Samsung, Emirates, McDonald’s Arabia and Burberry. While in Twitter the top 5 are Etisalat, Du, Dubai Mall, Mall of the Emirates and icflix. Youtube despite the strong neighbor market, Saudi Arabia, is performing great with top 5 brands as DownTown Dubai, Etihad Airways, Nokia UAE, Emirates and Atlantis The Palm Dubai.