When a Fortune 500 marketing director asks you if you can do digital and ensure you can deliver their online campaign, the first thing we do is check their online activity, both professional and personal. We never expected to find this. While we have hidden his name and photo, trust me, it was not the Facebook page of his 12-year old daughter.
While at first we laughed, it does raise enough issues to post here today. Understanding of privacy, and not just privacy settings on Facebook. Understanding of application/ game settings. Overall understanding of the role and impact of various social media, their respective audiences, and that some messages should be kept for a select few.
Now thinking about it, maybe that’s what they meant by thinking outside of the box.