Animal rights and wrong
February 11, 2008
For a good cause
February 12, 2008
Bic Campaign

In true Tonic style and simplicity, we bring you our latest campaign – Bic. What a great brand and what a great client for allowing us to do work like this. If you say Bic to someone, immediately you think pens. After this campaign, people will know that Bic are more than just stationery. Carefully illustrated by Satwik Saraswati and Art Directed by Diya Ajit and Peter Walker, these ads give new meaning to simplicity. Visit for more details on Bic and their amazing range of products.

1 Comment

  1. Moey says:

    >loved the ads, I think tonic is one of the best agencies around. I’m flattered

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