Cazar offers a smarter recruitment platform for businesses that want to connect with potential candidates. But if you’re going to be perceived as a trusted service provider you need a name and identity with clout.
Formerly named Hiring Solutions Company, our client approached us for a full brand building service. Following an extensive naming exercise, Hiring Solutions Company adopted the new name Cazar (meaning “to hunt” in Spanish). We then looked at their product portfolio and structured everything in a strategic manner underneath the new parent brand before embarking on a visual identity exercise for the company.
The new Cazar brand launched in March 2013. We managed every aspect of the implementation, including corporate communications and web development.
We are extremely proud of the final product. It was rewarding to be part of the birth of another new brand.