After many weeks of pitching, a shit load of Whoppers and a couple of trips to the States, we can finally announce the news that Burger King Middle East has appointed us as their creative agency… who’s your daddy :)
This is probably the first time in the region that a global blue-chip brand has moved it’s entire creative account to an independent agency and hopefully it won’t be the last. We won against four other network agencies after a pretty intense pitch that included two rounds of reviews from BK regional head office and key franchises, as well as a final validation from BK’s US brand agency, Crispin Porter + Bogusky.
The decision by BK to give their account to us as an independent agency is a sure sign that the region is evolving. Regional marketers are beginning to realize the advantages of dealing with creative agencies that are producing daring and effective communication that finds its way into popular culture.
So soon, we’ll be entertaining you guys with some fresh, appetizing work made to order, the way only Tonic can deliver. Ok, too many puns, my bad.