Yesterday, whilst Islamuddin Amiri was on his holiday in Dubai, he popped in for a visit to the Tonic offices to talk about the many up and coming projects that he will be involved in this year. It was great to see and catch up with him, as he is very busy and the office was very excited to have a celebrity here.
Roshan began celebrating the football mania of the World Cup earlier this year with the arrival of their new ambassador Islamuddin Amiri – Captain of the Afghanistan national football team (some say he is the David Beckham of the Afghani world).
To mark this fantastic signing by Roshan, we made a completely new and football focused TVC for locals.
Roshan also used this national hero for print and outdoor to help portray not only Roshan’s unity but also many of Roshan’s products/promotions.
Keep a look out for more exciting and unexpected things to come from Roshan and Tonic.
Submitted by: Victoria Adamson