The new face of Tonic
February 4, 2009
Gulf Finance Win
February 4, 2009
New Campaigns

While some companies have been moping around because of the financial crisis, we’ve been pretty busy in the past few weeks. Yes we’ve seen some budget cuts and have had some clients “disappear” over night, but that hasn’t stopped us coming up with ideas that were pretty inexpensive to produce thanks to the skills of our Designers and Art Directors. The first set of ads is for the Kids Park Zoo in Abu Dhabi created by the Rio Brothers Valerio and Dario. These simple executions show us that you can keep costs down and still create a memorable campaign that kids will love and remember.

 

We’ve used illustrations in the past for Burger King with our BK Joe campaign and it worked wonders. There’s a lot of freedom with illustrations that you don’t necessarily have with traditional photography and here is another example. These illustrations were beautifully created by Renata Giovannoni and the stories written by Kris Richardson. Full of fun, full of drama and perfect for the product on offer – the deliciously indulgent Burger King Chocolate Soufflé.

3 Comments

  1. Moey says:

    >Love most of them, great work.

  2. Anonymous says:

    >Love the kite ruiner ad for Burger King.But then, I run a kite museum in Canada.How can I get some art work or communicate with someone involved to profile in museum as part of our future kites in advertising exhibition? kites have been used alot in car ads, McDonald’s has produced over 21 different kite give aways that I know of, etc.So, how about memoralizing your ad with kiters around the world.please contact me at: george@thekitemuseum.comThank you.Good winds.G.

  3. Anonymous says:

    >dude these ads blow so hard they could keep that kite in the air for hours.

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