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Re-imagining integrated communication

A couple of weeks ago, the Guardian sprung an innovative television commercial upon us which imagined how the modern day media might cover the story of the three little pigs in print and online. Take a look at this ad, not merely to see how media – especially social media – has a primary role to play in our information consumption, but also how it can lead to unexpected conclusions!

[youtube=http://www.youtube.com/watch?v=vDGrfhJH1P4]

As a follow-up, this week saw the release of some minimalist posters which took the same idea forward, albeit in a different way.

The TVC was complex; the posters the extreme opposite. Together however, both these campaigns work well to establish the overall brand value and positioning. Even if one were trying not to read too much into the timing, considering that media credibility in the UK is at an all-time low! Would have loved to see some more online extension of the same thought. Maybe the coming weeks will have more for us!

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