Samsung Portugal’s latest advertising campaign called Explore Your Dual World by Excentric, projection mapper Oskar e Gaspar and video agency Droid I.D. shows some of the craziest projection mapping you’ve ever seen.
The spot features a person transforming into living multimedia through digital projectors.
It starts with a model sitting in a chair, covered in reflective silver paint. He closes his eyes. And then his skin becomes full color before his body changes from superhero to soldier to polygonal model to cyborg to Google Map, all through the efforts of a projector and one very creative team.
Don’t be embarrassed to find yourself watching it again.