For those of you that have worked with Korean clients before, you’ll know how difficult they can be sometimes. Our first job for Samsung was no exception. We were briefed to develop a campaign for their Vivace Air-conditioners. One of the key benefits of the AC Unit is that it can monitor your body temp while you sleep and adjust the temperature accordingly.
This spot is a step in the right direction and hopefully we can do better work for them in the future. The commercial was Directed by Alain Lambert and Produced by Zoe in Beirut.