Biannual Tonic Beach Party
April 30, 2007
A New Stag in Town
May 22, 2007
Say it with a word

 

In our constant search for new and innovative ideas we came across one of Europe’s most successful multimedia marketing tools; Expericard.

 

Packaged in a cool and interesting way, the Expericard is a DVD or CD-rom disk that can be loaded with high res film, sound, texts and links to websites – all delivered in a sturdy postcard. Actually the disk can even be infused with a scent!

 

This patented postcard can be distributed in an almost unlimited number of ways, including mail and magazine insert using a lip for integration with advertising.

Our first client and the first client to ever use Expericard in the region is Park Hyatt Dubai. Known for their unique standards the hotel will use the postcard as part of their marketing activity surrounding the Arabian Travel Market in Dubai in May.

Tonic Communications is the sole representative for Expericard in the Middle East and North Africa.

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