Culture Pub
September 21, 2008
Diwali
October 30, 2008
>Tonic Wins Global Sama Account

It has been one of the biggest pitches we have ever had, beating more than 60 agencies (five of which were networks) over a period of almost a year. This win adds a lot of credibility for us as an agency because it shows that we don’t just do work on international brands, but that we can work on a global brand that has international reach.

So how did we do it? The planners sent the creative’s a video of dolphins blowing air bubble rings. It was the perfect representation of the core idea for Sama: Given the ideal environment, you will flourish. Dolphins left alone to express themselves are a million times more creative than when asked to perform tricks devised by humans.

We are all pretty excited to dig our teeth into this one.

[youtube=http://www.youtube.com/watch?v=TMCf7SNUb-Q]

1 Comment

  1. Moey says:

    >Great work from a great agency as usual.

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