The Emirates Media Measurement Company (EMMC) has announced that the UAE’s long-awaited television audience measurement system or people-meters is ready to be deployed to broadcasters and advertisers in the UAE, and our branding team has just finished with the identity development. This included naming, identity creation and activation across corporate stationery and collateral, technicians uniforms, boxes and remotes.
The people meter system will be known in the UAE as tview and the objective is to advance the TV media industry by generating transparent, accountable and reliable ratings that will be used as a currency of trade. This viewing research data will enable broadcasters, media agencies and advertisers to improve TV programming, scheduling and advertising.
EMMC is a joint venture of leading broadcast entities, Abu Dhabi Media, Sharjah Media, Rotana Media, and Etisalat, and is also supported by DU. The project was the result of a Federal Cabinet initiative and has been led by the National Media Council and the Telecommunications Regulatory Authority.
We wish the tview team all the best of luck.