December 13, 2016

Millenials are the new Gen-X. It’s all the same.

You can’t turn on your computer these days and not hear about Millenials. It’s human nature to want to make sense of things. An easy way […]
November 6, 2016

No more death by Powerpoint

When a potential client wants to visit the agency and specifically say, “how you manage you time is completely up to you”, you immediately understand that […]
September 22, 2016

How to decide which social media platform is right for you | Part 3 – Instagram

As opposed to Facebook and Twitter, Instagram is not where you would go to get the latest information. Information could be present, but the platform is more […]
August 15, 2016

How to decide which social media platform is right for you? Part 2 – Twitter

If there was any platform where it’s ideal to put context before content, it would surely be Twitter. For active users, Twitter potentially acts as the source […]
July 24, 2016

How to decide which social media channel is right for you?

There’s always a debate flowing about what social media platforms a brand should build its presence on. “Should we create a Twitter account?”, “Instagram is  big hit, […]
July 17, 2016

SEO myths with Ahmed – Part 3

Most SEO agencies and professionals love to say that “Search engine optimisation techniques are too complicated to explain”, and CEOs deal with SEO related activities as if […]
June 28, 2016

Introduction to Nouran, our newest digital marketing executive

“I want to live jobless and broke forever” said no one ever, and let’s be honest; that’s the reason why we all went to get a […]
June 19, 2016

SEO With Ahmed – Keyword ranking doesn’t matter

It’s common practice for CEOs to invest some of their time searching on Google for their business keywords to check their rankings on Google, but this is […]
June 7, 2016

SEO with Ahmed – Part 1

Let alone the fact that Ahmed is the only Ahmed in our agency (Somehow), he’s also unique as the go-to person for digital knowledge, and wisdom […]
May 30, 2016

Introducing the new Tonician – Samira Abdelmalek

Words of introduction from the enthusiastic newest member of our team, Samira Abdelmalek: I’ve been working in the UAE for the past 6 years, and in […]
May 23, 2016

My Audi Experience – Amr Mokhtar

Lots of people are lucky to work in the field that they are in love with, but few are lucky enough to work on specific brands […]
May 10, 2016

Modern Brands in a consumer empowered world

Tonic’s head of Digital, Mamta Varerkar, recently moderated a panel at the very exciting Step Conference this April. The panelists were Asad Rehman, who is responsible for managing Unilever’s media […]