Business

The Impact of A/B Testing on Business Decisions

In the digital era, most marketers understand the impact of A/B testing and how it drives business decisions. Cut back to 1990 – print ads, radio announcements and magazine ads – marketers pushing out campaigns didn’t have the chance to successfully test them the way we do now. And this …

Machine learning is revolutionizing Marketing

Digital

Machine learning is revolutionizing Marketing

About 84% of marketing entities are currently utilizing or at least working on expanding AI and machine learning in 2018. Seventy-five percent of organizations already using AI techniques were able to enhance the customer satisfaction rate by more than 10%. Three in four enterprises using AI and machine learning have …

Human-to-Human Marketing

Advertising

Human-to-Human Marketing

Imagine yourself stepping into your favorite shop, let’s say a coffee shop or a garments store. The place appears to be the same, but there’s a certain something that’s off. When you get closer to the counter, and are about to order your usual order, you realize that the store …