Take a closer look at the latest advertising trends through Tonic blog. Handled by top professional advertisers, the published articles are rich with nifty tweaks to follow for maximum success. They carry valuable information for advertising followers coming in articles, infographics, listicles, and other forms.

Branding Image

Advertising

Where are all these new Tonicians coming from? And where do they want to go?

This summer saw a new batch of new Tonicians joining our happy family. Please join me in welcoming Rebecca, Anton and M.S. Rebecca Killick, joins us as an Account Executive Rebecca comes to us from New Zealand where she has spent the last two years back in her home country …

Branding Image

Advertising

Tonic International wins The Pitch, a new show for Dubai Eye 103.8

We had a lot of fun last week answering the brief from Dubai Eye 103.8 to help them promote one of their new programe about advertising, media and marketing called The Pitch. It’s based on the Gruen Transfer a marketing Australian TV show (see an example here). The idea is simple, ask two …

Branding Image

Advertising

As Cannes move from an advertising to a creativity festival, I can’t help thinking that all this inflation means loss of value

I’ve been going through all the Cannes Lions 2012 winners these past days to share inspiration with our clients. I really enjoy Jung Van Matt‘s work for MB and Droga‘s work for bone marrow donations, and CAA for Chipotle, and a few more. It’s not the good work of Grand …