Take a closer look at the latest advertising trends through Tonic blog. Handled by top professional advertisers, the published articles are rich with nifty tweaks to follow for maximum success. They carry valuable information for advertising followers coming in articles, infographics, listicles, and other forms.

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Advertising

What adland can learn from the ‘Uber-all’ economy?

First of all, you might ask yourself, what the heck is the Uber-all economy? Well, if you know Uber, you might be aware that they have completely hijacked the taxi industry (positively for us, transport users, but slightly more negatively for traditional taxi companies). But if you’ve slept under a …

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Advertising

GEee, how ironic!

When you think GE you probably think: ideas, innovation, technology, originality, or as their slogan says “Imagination at Work”. I thought so too, until I saw their recent “Ideas are Scary “ TV ad.   https://www.youtube.com/watch?v=D2HclEfa9wo&rel=0   The TV commercial advocates for a culture of idea nurturing. GE created an …

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Advertising

Ice Bucket Challenge: brief post-mortem of a clever campaign

Imagine one second that you’re the owner of the least sexy brand in the world. You strive to keep your head out of the water in a sea of competitors; the ones with the largest market shares and shares of voice. What would you do if you were in the …