Take a closer look at the latest advertising trends through Tonic blog. Handled by top professional advertisers, the published articles are rich with nifty tweaks to follow for maximum success. They carry valuable information for advertising followers coming in articles, infographics, listicles, and other forms.

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Advertising

Brand building: some evidence for an eternal debate

Have you ever been in a discussion with a client who wants you to force-fit his rational product messages into your awesome aspirational storyline or campaign idea? Our instinctive reaction is always: “yes, but there’s tons of research saying we shouldn’t be functional and rather use emotional triggers”. But the …

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Advertising

“Somebody” twists our love of avatars and outsourcing

Somebody, an app launched by artist and filmmaker Miranda July in conjunction with fashion brand Miu Miu, is a messaging service with a difference. The idea is that a stranger in the vicinity of your friend will deliver the message in person. The app, developed by Stinkdigital, lets users type …

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Advertising

It’s official. Japanese admen are the true madmen

In a new campaign video Pizza Hut Japan has announced the opening of the Pizza Hut inspired restaurant called ‘Pizza Cat’ that is completely run by 4 cool cats: Tencho, Hime, Dora and Detch. This four-footed quartet is shown in different actions (or no actions) at work: taking orders, cleaning …