Take a closer look at the latest advertising trends through Tonic blog. Handled by top professional advertisers, the published articles are rich with nifty tweaks to follow for maximum success. They carry valuable information for advertising followers coming in articles, infographics, listicles, and other forms.

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Already a second batch of Tonician newbies for 2014

Hugo Fournier joins Tonic as a Strategic Planner. Even though he describes himself as a “French Canadian” just to avoid awkward confusion right at a beginning of a conversation, he believes he’s one of those “Québécois pure laine” (just Google it). That said, he’s obviously a maple syrup and poutine mad …

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Lego. Let’s Build.

It’s that time of the year when we start to see some of the best and some of the worst TVCs for Christmas.  This one is the first one that I think could be on the “best” list. A father bonds with his son in this TVC that shows how …

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Whodonit? Who’s behind the gorgeous Inside-Chanel project.

In case you missed it, don’t worry you’re not too late. While it was launched last Autumn, and has been releasing a new film every other month, Chanel only just released the latest films on Inside-Chanel. Chanel remains tight-lipped and is only saying it is an in-house project. No agency or …