Tonic International has all the needed experience to provide an exceptional info of branding services. Updated on a regular basis, the blogs are written by top experts in branding services tackling a wide range of hot topics and offering valuable tips to follow as well as reviews of new branding campaigns.

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Branding

Jeem for kids

      The new rebrand for Al-Jazeera’s Children Channel (JCC) saw the light, under the new name: Jeem TV. It’s always a pleasure to see a beautifully Arabic inspired brand come to life in such a modern and interactive form. The things a great designer can do with ONE letter, …

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Advertising

When Digital Damages

At Tonic we are always interested in campaigns which utilise the latest technology, especially ones which merge offline and online worlds. One of the growing trends is the use of QR Codes, a modern take on the Bar code,  which mobile phones can translate into web addresses (as well as other …

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Branding

What a shame! HP remains the same

  HP with the help of Moving Brands hoped to transform its perception and introduce a whole new way of portraying the company. First, the good news: Moving Brands has posted a fantastic and detailed case study of their work here and I highly recommend reading every bit and watching every video as it …